Advertising and Marketing in Japan's Digital World

Be a part of the British Embassy Tokyo's Digital Marketing/Advertisement Technology Seminar in February 2017 and have your technology and services presented to a broad range of senior industry representatives.

Digital Marketing and Advertising Seminar in Tokyo - Export to Japan

Japanese Companies Keen to Learn Advanced Advertising and Marketing Solutions from Overseas

The British Embassy Tokyo will organise a Digital Marketing/Advertisement Technology Seminar in February 2017 and provide you with invaluable opportunities to present your technology and services to a broad range of senior industry representatives.

Background to the Event

The British Embassy Tokyo will organise a seminar, networking and 1-1 meeting event on 28 February 2017 and will grant you access to a broad range of senior industry representatives to whom you can have your products and services presented.

The Japanese advertising market is worth JPY 6.7 trillion (GBP 49 billion), of which Internet advertising makes up JPY 1.1 trillion (GBP 8.1 billion). The smartphone advertising market alone was JPY 371 billion (GBP 2.7billion) in 2015 and is expected to reach JPY 752 billion by 2020 (GBP 5.5 billion). The advertising market in Japan presents a huge opportunity as the platform shifts towards the Internet and smartphones.

Digital Marketing and Advertising make up one of the fastest growing markets and there are a lot of technologies being introduced to make marketing more personalised and real-time focused. Big Data analytics, Artificial Intelligence, retargeting/dynamic retargeting, tracking etc. are used to maximise the performance of digital marketing activities. As these technologies tend to come from outside Japan, Japanese companies are keen to learn advanced solutions from overseas.

Promote your Company

If you are a UK Digital Marketing or Advertising company and are interested in showcasing your company at the event, we are keen to hear from you.  We would like to offer you the opportunity to have your company profile translated into Japanese and promoted before, during and after the seminar event.  If any of your company representatives happen to be in Japan at the time of the event, we would be happy to extend an invite too.

Please contact James Carter, Trade Adviser at the Department for International Trade at to receive a short registration form for you to complete.

Date:  Tuesday, 28th February, 2017

Venue: British Embassy Tokyo

Programme (subject to change)

12:30 Doors open
13.00 Seminar starts
13.10 Opening remarks
13.20 Guest speakers (details to follow)
15:00 Break
15:20 Guest speakers (details to follow)
17:30 Q&A
17:40 Networking Reception

Fee: Participation in this event as a speaker is free of charge

Travel expenses (flight and accommodation) should be covered by participants.

Application Deadline: 20th January 2017

Please visit our dedicated digital marketing webinar page to better understand the opportunities in Japan.

Contact Details

Event Organiser
British Embassy Tokyo
Main Contact
James Carter

Event Details

View by Timezone: UK Time | Japan Time
28 February 2017
28 February 2017
12:30pm | Japan Time
12:30pm | Japan Time