Routes to Market in Japan: Market Entry Options

Download our in-depth report and find out more about the different options for market entry in Japan.

Routes to Market: Market Entry Options - Export to Japan

Japan market entry options abound for UK companies

Download the report here

There are many exciting opportunities for UK firms in Japan. ‘Brand UK’ and the Union Jack are quality marks that are currently trending with the design and quality conscious Japanese consumers. 

In addition, the Japanese Government’s incentives to attract foreign direct investment into the country such as lowering corporation tax rates, reducing the amount of capital investment required to set up a company in Japan and extending visas for UK citizens means that the lucrative Japanese market has never been more attractive for UK firms.

To maximise your chances of success in Japan, you will need to identify and focus on the most effective routes to market for your product or service.

The three main ways to enter a foreign market are by direct or indirect export or to set up production in the foreign country.

Read about the different methods available so you can choose the best strategy for your brand. 

This report covers a number of options for market entry in Japan, including:

  • Steps to Japan Market Entry
  • Traditional Routes to Market
  • Using a Distributor
  • Using an Agent
  • Licensing
  • Online Routes to Market
  • E-Commerce
  • Affiliate Marketing
  • Joint Venture
  • Duties and Taxes
  • Useful Links

Click the PDF below to download the full report.


Send us your enquiry to find out if your business is a good fit for the Japanese market.