London 2012: Delivering the Economic Legacy

Download our free report to learn more about how the British Government's Olympic Legacy programme has continued to leverage maximum economic benefit from the London 2012 Olympic and Paralympic Games. This report may inspire UK businesses to think about how they can get involved in the Tokyo 2020 Games.

London 2012: Delivering the Economic Legacy - Export to Japan

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"London 2012 was the safest, most sustainable, most accessible Games ever and demonstrated that British companies can deliver to the highest possible standard. This has created a potential multi-billion pound business springboard to take British expertise to the world, and we are working hard to make the most of this ‘once-in-a-lifetime’ opportunity," says Lord Stephen Green, Minister of State for Trade and Investment. 

The Japanese Government hopes that Tokyo 2020 will have a similar effect in revitalising Japan's economy and presence on the world stage, and there are a number of opportunities for UK companies with global sporting event experience to get involved on this occasion. 

This report will provide you with information and inspire you to consider how you can take advantage of the opportunities presented by this event on the global stage. 

Topics covered include:

  • Introduction 
  • Why the focus on legacy?
  • Success in numbers
  • Foundations for success
  • Inward investment 
  • A perfect platform 
  • Gold medal performance 
  • Next steps 
  • The GREAT campaign 
  • High Value Opportunities 
  • Game on – global sports HVOs 
  • Planning the future – infrastructure HVOs
  • Powering export success – energy HVOs 
  • Securing growth – security 
  • Success across sectors 
  • Advanced engineering
  • Green growth 
  • Creative industries 
  • Digital – information and communication technologies
  • Retail, Food and Drink
  • Life sciences
  • Education

Want to do business in Japan? Contact one of our market experts here to start your export journey today.

Our previous report on global sporting events in Japan will help to set the scene of the changes happening in and around Tokyo to accommodate the Games. 

Lord Deighton visited Tokyo earlier this year to speak on leadership, governance and accountability and what these challenges mean for the host city. 

Our recorded webinars on opportunities in Japan's global sports business and Tokyo 2020 Olympic Opportunities also contain useful information.

Check out our article and video about UK-Japan Olympic & Paralympic Cooperation Week, which was held in 2014, to see how UK companies are getting involved in the early stages. 

Click below to download the full PDF report.