Consumer Goods

Japan is the ultimate consumer-led society. Japanese people still spend a huge amount of their income on consumer goods.

At 80% this is far higher than other comparable developed economies. Consumer trends rise and then fall rapidly setting the pace for the rest of Asia, and young professionals are a key segment for retailers. However, the amount of wealth tied up in households means that the highest-consuming age bracket are 60 to 70 year olds.

Insights Into Japan's eCommerce Market

eCommerce in Japan

By Elizabeth Wormald

Japan ranks fourth globally in eCommerce sales. So what does this mean for you? If you are looking to begin selling in Japan, eCommerce is an ideal place to start. According to a 2017 report by the Ministry of Economy Trade and Industry (METI) B2C and B2B eCommerce have been growing steadily.

Everything You Need To Know About Selling On Rakuten - Recorded Webinar

Everything You Need To Know About Selling On Rakuten - Recorded Webinar

Did you know that Rakuten is one of the biggest e-commerce marketplace in Japan?

Rakuten are actively looking for new overseas sellers, especially from the UK as British products are highly sought after in Japan.

The Land of the Rising Sun is the 4th largest e-commerce market in the world. Selling on e-commerce platforms is a great market entry strategy for UK companies who have not yet established their own office or found a trading partner in Japan.

Fashion is GREAT in Tokyo

Fashion is GREAT in Tokyo - Export to Japan

2 February 2017

British fashion brands attended DIT's trade mission with the aim of growing their business in Japan. Find out more about the delegates. 

Selling in Japan Through E-Commerce Platforms

Sell Your Products Online in Japan With Our E-Commerce Partners - Export to Japan

Selling your products via E-Commerce platforms is an excellent way to reach millions of consumers online, but where do you start? The Department for International Trade (DIT) in Japan have identified one key partner to help British companies get their products into the marketplace. Download the guide to get started!

Tangle Teezer: Untangling the Japanese Market

Tangle Teezer: Untangling the Japanese Market - Export to Japan

Few products can actually claim to change the lives of those who use them, but Tangle Teezer is one such brand. Read on to find out about the latest worldwide revolution in the beauty industry and how it took Japan by storm. 

 

GREAT Week Japan 2014

GREAT Week Japan 2014 - Export to Japan

Attending a GREAT Week Trade Mission is a perfect opportunity to find out about your target market. Watch our video to find out the benefits of attending GREAT Week Japan from the delegates themselves. 

UK Exporters Not To Be Discouraged By Tax Rise

UK Exporters Not To Be Discouraged By Tax Rise - Export to Japan

1 April 2014

Japan's rise in consumption tax to 8 percent may result in slow consumer confidence and lower spending in coming months but the economy will recover. UK exporters should not be discouraged, but play the long game for financial reward say experts.

Mizutani Bicycle's Successful Partnering Strategy

Read about how Brompton and Mizutani they came together and why the 'Made in Britain' factor has brought great rewards.

The successful partnering of the Brompton and Mizutani bicycle companies demontrates how UKTI in conjunction with the British Embassy can help UK companies expand to the Japanese market. Read about how they came together and why the 'Made in Britain' factor has brought great rewards.

Creative Industries Shine At GREAT Week Japan

GREAT Week Japan provides UK businesses with a fantastic opportunity to explore the potential of exporting to the Japanese market.

Japan is an exciting hub for the industries of design, fashion and digital music. "Attending GREAT Week is a chance for UK companies to meet the people they've been corresponding with, to see consumers' reactions to their products, and see their products in action," says Silvia Harriman of UK Trade & Investment. Watch business people weigh in on why Japan is an excellent market for UK companies.

A Week In The Life Of A Trade Mission Delegate

Follow mission delegate Damon Hill on his week-long market visit to Japan led by UK Trade & Investment North West and East of England in early 2014.

Damon Hill, global sales manager of luxury leather goods manufacturer Barney & Taylor, came to Japan for the first time on a recent trade mission led by UKTI North West and East of England. His aim: to do market research, establish business relationships and long term partnerships with the goal of eventual entry into the Japanese market. Watch Damon's journey here.

MD Golf Swings Into Japan

Read about MD Golf's entry to Japan and their hunger to go further in the world's second largest golf market.

MD Golf is the UK's No. 1 mid-priced golfing brand and has entered Japan, the world's second largest golf market. Read about their steps to growth in this huge market and their hunger to go further with UKTI Japan's support.

Design & Innovation Impress Japanese Clients

Seymourpowell's designs and innovation win big Japanese clients

Seymourpowell has always had a base of overseas clients, in particular in the Far East, North America and Europe. In 2007, the company commissioned an OMIS from UKTI, with a view to attracting more business from Japan. Read the full story to hear about their success and the steps they took in attracting big Japanese clients.

Webinar: E-Commerce In Japan

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

Exclusive Report: E-Commerce in Japan

The Japanese market for e-commerce has been booming; the government estimates non-store retailing to have expanded 2.5 times in the past 10 years and the market is estimated to have reached JPY9.5 trillion (GBP60 billion). This exclusive report for British consumer goods companies provides detailed information on how to increase sales in the growing Japanese E-Commerce Market.

Japanese Consumers: Work Hard, Play Hard

Sue Kinoshita's Podcast - Japanese Consumers: Work Hard, Play Hard

Taken your summer holiday yet? If so, just pause to think of the millions of Japanese workers who won't have done, despite the temperatures reaching a record 40 degrees and the humidity being roughly equivalent to a Turkish bath.

Finding the Best Route to Market in Japan

Export to Japan - Finding the Best Route to Market in Japan

When you are confident of your market potential in Japan, you will want to find out the best way getting to market. Here we cover the general information you will need to consider when you plan your market entry strategy.

Whisky Firm Brings UK Spirit to Japan

Export to Japan - Whisky Tasting Company Brings Spirit of UK to Japan

UK Trade & Investment Japan helps Whisky Tasting Company reach a deal with a leading Japanese travel agency to place a new selection of whisky products in catalogues all over Japan.

 

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