Japan has long been one of the world’s largest fashion markets. In Asia, Tokyo is a hub of creative fashion, with Japanese designers and foreign designers rubbing shoulders in ultra-trendy neighbourhoods of Harajuku, Shibuya, Daikanyama, and elsewhere. Trends change regularly led by fashion-savvy and affluent consumers. There are approximately 250 department stores, 500 fashion boutique chains, and many other independent stores country-wide.

British fashion is well regarded amongst Japanese consumers who appreciate the uniqueness of UK design and admire the heritage of British fashion brands. It is the largest market for UK fashion outside the EU and the US.  ‘Made in the UK’ is considered by many in Japan as a sign of authenticity. Key opportunities exist for British heritage brands which are made in the UK, emerging talented designers, brands with Royal Warrant association, and stores/collections with links to celebrities or other leading cultural icons in music and society. For more see UK Trade & Investment's introduction to Fashion in Japan.

Selling in Japan Through E-Commerce Platforms

Sell Your Products Online in Japan With Our E-Commerce Partners - Export to Japan

Selling your products via E-Commerce platforms is an excellent way to reach millions of consumers online, but where do you start? UK Trade & Investment (UKTI) in Japan have identified two key partners to help British companies get their products into the marketplace. Download their guides to get started!

LINE Collection: Recorded Webinar

LINE Collection: Recorded Webinar - Export to Japan

LINE, the world's leading messenger application, is now providing a new distribution service for wholesale transaction into the Japanese fashion and gift markets. Watch our free webinar video to find out how you can make this work for your business.

Tangle Teezer: Untangling the Japanese Market

Tangle Teezer: Untangling the Japanese Market - Export to Japan

Few products can actually claim to change the lives of those who use them, but Tangle Teezer is one such brand. Read on to find out about the latest worldwide revolution in the beauty industry and how it took Japan by storm.