Fashion

Japan has long been one of the world’s largest fashion markets. In Asia, Tokyo is a hub of creative fashion, with Japanese designers and foreign designers rubbing shoulders in ultra-trendy neighbourhoods of Harajuku, Shibuya, Daikanyama, and elsewhere. Trends change regularly led by fashion-savvy and affluent consumers. There are approximately 250 department stores, 500 fashion boutique chains, and many other independent stores country-wide.

British fashion is well regarded amongst Japanese consumers who appreciate the uniqueness of UK design and admire the heritage of British fashion brands. It is the largest market for UK fashion outside the EU and the US.  ‘Made in the UK’ is considered by many in Japan as a sign of authenticity. Key opportunities exist for British heritage brands which are made in the UK, emerging talented designers, brands with Royal Warrant association, and stores/collections with links to celebrities or other leading cultural icons in music and society. For more see UK Trade & Investment's introduction to Fashion in Japan.

Japan Time
06 Nov 2016
~
10 Nov 2016
UK Time
06 Nov 2016
~
10 Nov 2016

Fashion Mission to Japan 2016

Fashion Mission to Japan 2016 - Export to Japan
6 to 10 November 2016
6 to 10 November 2016
5 day trade mission
5 day trade mission
British Embassy Tokyo
£750 (+VAT) - All other costs for flights, hotels and subsistence to be covered by the companies

Join our Fashion Trade Mission to Japan and unlock substantial opportunities for your business. 

Japan Time
01 Oct
2015
UK Time
01 Oct
2015

Fashion Market in Japan & S. Korea: Differences & Opportunities

Fashion Market in Japan and South Korea Similarities Differences and Opportunities - Export to Japan
01 October 2015
01 October 2015
9:30am | UK Time
17:30pm | Japan Time
Online
Free

South Korea & Japan are two of the most developed fashion markets in Asia for British brands. Hear from industry experts & the UKTI teams on why what works in one country, may not work in the other.

Japan Time
03 Nov
2015
UK Time
03 Nov
2015

Fashion and Lifestyle Mission to Japan 2015

Fashion and Lifestyle Mission to Japan 2015 - Export to Japan
3 - 6 November 2015
3 - 6 November 2015
4 day event - 9am to 6pm | Japan Time
4 day event - 9am to 6pm | Japan Time
£750 (+VAT) - Market Visit Support Funding may be available to assist some companies.

The Fashion & Lifestyle Mission to Japan represents an outstanding opportunity for UK companies to access substantial business prospects and meet and showcase their products to major buyers and potential partners. Join this fantastic event. 

Selling in Japan Through E-Commerce Platforms

Sell Your Products Online in Japan With Our E-Commerce Partners - Export to Japan

Selling your products via E-Commerce platforms is an excellent way to reach millions of consumers online, but where do you start? UK Trade & Investment (UKTI) in Japan have identified one key partner to help British companies get their products into the marketplace. Download the guide to get started!

Japan Time
16 Jun
2015
UK Time
16 Jun
2015

LINE Collection: Fashion & Gift Market Distribution Solution

"LINE Collection" - A New Distribution Solution For The Japanese Fashion And Gift Market: Webinar - Export to Japan
16 June 2015
16 June 2015
9:30am | UK Time
17:30pm | Japan Time
Online
Free

LINE, the world's leading messenger application, is now providing a new distribution service for wholesale transaction into the Japanese fashion and gift markets. Join our free webinar to find out how you can make this work for your business.

Tangle Teezer: Untangling the Japanese Market

Tangle Teezer: Untangling the Japanese Market - Export to Japan

Few products can actually claim to change the lives of those who use them, but Tangle Teezer is one such brand. Read on to find out about the latest worldwide revolution in the beauty industry and how it took Japan by storm. 

 

Japan Time
19 Feb
2015
UK Time
19 Feb
2015

Japan Fashion Market Update

Japan Fashion Market Update  - Export to Japan
19 February 2015
19 February 2015
10am | UK Time
10am | UK Time
£35 for UKFT Members, and £70 for non-UKFT Members (Plus VAT)

Meet Kae Miyazawa, Senior Trade Adviser at UKTI Japan, at Japan Fashion Market Update in London.

Five Trends In Japan That Matter To You

Five Trends In Japan That Matter To You - Export to Japan

The UK Trade & Investment team in Japan has pulled together the five trends that matter right now to businesses in Japan.  These include a shift towards low carbon, a globalising business environment, Japanese consumer appreciation of quality, authenticity & originality, an ageing society, and the removal of trade barriers.

British Fashion Iconic As Ever In Japan

British Fashion Iconic As Ever In Japan - Export to Japan

21 April 2014

To millions of Japanese fashion fans, Vivienne Westwood and Paul Smith are the epitome of style. From flamboyant and fanciful through chic, classic and cool, British designers have a firm following in a nation that is renowned for its own sense of style.

Japan Time
19 Aug
2014
UK Time
19 Aug
2014

GREAT Week Japan 2014: Webinar

GREAT Week Japan 2014: Webinar
19 Aug, 2014
19 Aug, 2014
10:00
18:00
UKTI, Tokyo
Free

In this webinar Senior Trade Advisers Ms Akiko Yanagisawa and Ms Kae Miyazawa, will reveal the benefits in attending this year's GREAT Week Mission to Japan, which will take place from 27-31 Oct 2014.

Sir Paul Smith: Business & The Future Of Design

On his most recent visit to Japan in April 2014, Sir Paul Smith stopped by the British Embassy, Tokyo to share his perspectives of the Japanese market and the future of design.

One of Britain's most influential designers with more than 40 years of experience under his belt, Sir Paul Smith shares his insights of doing business in Japan, and reveals what he considers to be three vital aspects to succeeding in an ever changing business climate.

Luxury Heritage Brand Big In Japan

Having only began in 2001, London Tradition has quicky grown a reputation around the world, with Japan being one of the first overseas markets they ventured into. Today, Japan is the company's biggest overseas market - accounting for fully 50% of exports. Read the full story here of how they broke in to this highly lucrative fashion market.

Having only began in 2001, London Tradition has quicky grown a reputation around the world, with Japan being one of the first overseas markets they ventured into. Today, Japan is the company's biggest overseas market - accounting for fully 50% of exports. Read the full story here of how they broke in to this highly lucrative fashion market.

Creative Industries Shine At GREAT Week Japan

GREAT Week Japan provides UK businesses with a fantastic opportunity to explore the potential of exporting to the Japanese market.

Japan is an exciting hub for the industries of design, fashion and digital music. "Attending GREAT Week is a chance for UK companies to meet the people they've been corresponding with, to see consumers' reactions to their products, and see their products in action," says Silvia Harriman of UK Trade & Investment. Watch business people weigh in on why Japan is an excellent market for UK companies.

A Week In The Life Of A Trade Mission Delegate

Follow mission delegate Damon Hill on his week-long market visit to Japan led by UK Trade & Investment North West and East of England in early 2014.

Damon Hill, global sales manager of luxury leather goods manufacturer Barney & Taylor, came to Japan for the first time on a recent trade mission led by UKTI North West and East of England. His aim: to do market research, establish business relationships and long term partnerships with the goal of eventual entry into the Japanese market. Watch Damon's journey here.

MD Golf Swings Into Japan

Read about MD Golf's entry to Japan and their hunger to go further in the world's second largest golf market.

MD Golf is the UK's No. 1 mid-priced golfing brand and has entered Japan, the world's second largest golf market. Read about their steps to growth in this huge market and their hunger to go further with UKTI Japan's support.

Japan Time
23 Jan
2014
UK Time
23 Jan
2014

Doing Business in Consumer Goods

Meet industry experts to learn how you can start exporting consumer goods to the Japanese market.
23 January 2014
23 January 2014
9:30am - 4pm | UK time
9:30am - 4pm | UK time
Brighton, UK
Free

Join our market-based Commercial Officers from Japan, France and the Nordics on 23 January 2014, along with industry experts to provide an insight into exporting consumer goods.

Webinar: E-Commerce In Japan

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

Zandra Rhodes Talks About Success in Japan

Fashion Designer Zandra Rhodes Talks About Doing Business in Japan

Zandra Rhodes CBE has more than 50 years of being at the forefront of the British fashion & textile industries and dressing the likes of Princess Diana and Freddie Mercury. The iconic designer came on her 6th visit to Japan this Autumn to launch her Zandra Rhodes with People Tree Collaboration.

Exclusive Report: E-Commerce in Japan

The Japanese market for e-commerce has been booming; the government estimates non-store retailing to have expanded 2.5 times in the past 10 years and the market is estimated to have reached JPY9.5 trillion (GBP60 billion). This exclusive report for British consumer goods companies provides detailed information on how to increase sales in the growing Japanese E-Commerce Market.

'Bag It Don't Bin It': A Hit In Japan

Julia Gash and her colourful bags

From a converted factory in the heart of Sheffield, BIDBI has found success in fashion-conscious Japan thanks to the assistance of the British Embassy’s UK Trade & Investment team in Tokyo.

Japan Time
12 Nov
2013
UK Time
12 Nov
2013

E-Commerce in Japan: Webinar

Export to Japan E Commerce Webinar
12 November 2013
12 November 2013
10am - 10.45am | UK time
7pm - 7:45pm | Japan time
Online
FREE

Get expert advice on how to sell your product online or operate your online business in Japan.

Japan Time
17 Sep
2013
UK Time
17 Sep
2013

Meet a Japanese Consumer Specialist

Export to Japan - Meet a Japanese Consumer Specialist
17th September 2013
17th September 2013
11am - 6pm | 8 x 45 minute time slots | UK time
11am - 6pm | 8 x 45 minute time slots | UK time
UK Trade & Investment London Office
FREE

Your chance to talk with a Japanese Senior Trade Adviser about the fantastic opportunities for business that exist in Japan and valuable information about exporting to Japan from the UK.

Anya Hindmarch - Success in Japan

Anya Hindmarch Exports Her Style to Japan

On the 23rd April 2013 at Daikanyama in Tokyo's fashionable Shibuya, successful British fashion designer Anya Hindmarch held a press launch reception of her Autumn / Winter '13 collection "Cascade". The Export to Japan team at UKTI were there to ask Anya about her success in the Japanese market.

Finding the Best Route to Market in Japan

Export to Japan - Finding the Best Route to Market in Japan

When you are confident of your market potential in Japan, you will want to find out the best way getting to market. Here we cover the general information you will need to consider when you plan your market entry strategy.

In Conversation with... Stella McCartney

Stella McCartney visited Japan in May to celebrate the opening of her new shop in central Tokyo. At the glamorous launch of her Autumn/Winter collection at the Embassy, Ambassador Tim Hitchens caught up with Stella and asked her about plans for the Japanese market, fashion in Japan and her approach to business. 

Pages