Fashion

Japan has long been one of the world’s largest fashion markets. In Asia, Tokyo is a hub of creative fashion, with Japanese designers and foreign designers rubbing shoulders in ultra-trendy neighbourhoods of Harajuku, Shibuya, Daikanyama, and elsewhere. Trends change regularly led by fashion-savvy and affluent consumers. There are approximately 250 department stores, 500 fashion boutique chains, and many other independent stores country-wide.

British fashion is well regarded amongst Japanese consumers who appreciate the uniqueness of UK design and admire the heritage of British fashion brands. It is the largest market for UK fashion outside the EU and the US.  ‘Made in the UK’ is considered by many in Japan as a sign of authenticity. Key opportunities exist for British heritage brands which are made in the UK, emerging talented designers, brands with Royal Warrant association, and stores/collections with links to celebrities or other leading cultural icons in music and society. For more see UK Trade & Investment's introduction to Fashion in Japan.

Five Trends In Japan That Matter To You

Five Trends In Japan That Matter To You - Export to Japan

The UK Trade & Investment team in Japan has pulled together the five trends that matter right now to businesses in Japan.  These include a shift towards low carbon, a globalising business environment, Japanese consumer appreciation of quality, authenticity & originality, an ageing society, and the removal of trade barriers.

British Fashion Iconic As Ever In Japan

British Fashion Iconic As Ever In Japan - Export to Japan

21 April 2014

To millions of Japanese fashion fans, Vivienne Westwood and Paul Smith are the epitome of style. From flamboyant and fanciful through chic, classic and cool, British designers have a firm following in a nation that is renowned for its own sense of style.

Japan Time
Aug 19
2014
UK Time
Aug 19
2014

GREAT Week Japan 2014: Webinar

GREAT Week Japan 2014: Webinar
Aug 19, 2014
Aug 19, 2014
10:00
18:00
UKTI, Tokyo
Free

In this webinar Senior Trade Advisers Ms Akiko Yanagisawa and Ms Kae Miyazawa, will reveal the benefits in attending this year's GREAT Week Mission to Japan, which will take place from 27-31 Oct 2014.

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