Fashion

Japan has long been one of the world’s largest fashion markets. In Asia, Tokyo is a hub of creative fashion, with Japanese designers and foreign designers rubbing shoulders in ultra-trendy neighbourhoods of Harajuku, Shibuya, Daikanyama, and elsewhere. Trends change regularly led by fashion-savvy and affluent consumers. There are approximately 250 department stores, 500 fashion boutique chains, and many other independent stores country-wide.

British fashion is well regarded amongst Japanese consumers who appreciate the uniqueness of UK design and admire the heritage of British fashion brands. It is the largest market for UK fashion outside the EU and the US.  ‘Made in the UK’ is considered by many in Japan as a sign of authenticity. Key opportunities exist for British heritage brands which are made in the UK, emerging talented designers, brands with Royal Warrant association, and stores/collections with links to celebrities or other leading cultural icons in music and society. For more see UK Trade & Investment's introduction to Fashion in Japan.

Japan Time
Aug 19
2014
UK Time
Aug 19
2014

GREAT Week Japan 2014: Webinar

GREAT Week Japan 2014: Webinar
Aug 19, 2014
Aug 19, 2014
10:00
18:00
UKTI, Tokyo
Free

In this webinar Senior Trade Advisers Ms Akiko Yanagisawa and Ms Kae Miyazawa, will reveal the benefits in attending this year's GREAT Week Mission to Japan, which will take place from 27 Oct to 4 Nov 2014.

Sir Paul Smith: Business & The Future Of Design

On his most recent visit to Japan in April 2014, Sir Paul Smith stopped by the British Embassy, Tokyo to share his perspectives of the Japanese market and the future of design.

One of Britain's most influential designers with more than 40 years of experience under his belt, Sir Paul Smith shares his insights of doing business in Japan, and reveals what he considers to be three vital aspects to succeeding in an ever changing business climate.

Luxury Heritage Brand Big In Japan

Having only began in 2001, London Tradition has quicky grown a reputation around the world, with Japan being one of the first overseas markets they ventured into. Today, Japan is the company's biggest overseas market - accounting for fully 50% of exports. Read the full story here of how they broke in to this highly lucrative fashion market.

Having only began in 2001, London Tradition has quicky grown a reputation around the world, with Japan being one of the first overseas markets they ventured into. Today, Japan is the company's biggest overseas market - accounting for fully 50% of exports. Read the full story here of how they broke in to this highly lucrative fashion market.

Creative Industries Shine At GREAT Week Japan

GREAT Week Japan provides UK businesses with a fantastic opportunity to explore the potential of exporting to the Japanese market.

Japan is an exciting hub for the industries of design, fashion and digital music. "Attending GREAT Week is a chance for UK companies to meet the people they've been corresponding with, to see consumers' reactions to their products, and see their products in action," says Silvia Harriman of UK Trade & Investment. Watch business people weigh in on why Japan is an excellent market for UK companies.

A Week In The Life Of A Trade Mission Delegate

Follow mission delegate Damon Hill on his week-long market visit to Japan led by UK Trade & Investment North West and East of England in early 2014.

Damon Hill, global sales manager of luxury leather goods manufacturer Barney & Taylor, came to Japan for the first time on a recent trade mission led by UKTI North West and East of England. His aim: to do market research, establish business relationships and long term partnerships with the goal of eventual entry into the Japanese market. Watch Damon's journey here.

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