How Attractive Is The UK To Japan? Recorded Webinar

From the Outside In: Perceptions of the UK Before and After the Brexit Referendum. A Major Study of the UK's Image by British Council.

Background to the webinar

Eighteen months on from the referendum, how attractive is the UK for business, education and for tourism in the eyes of Japan? How are the Brexit negotiations affecting the UK's image?

The British Council commissioned surveys across the G20, including in Japan, with samples of over 19,000 young, educated 18-34-year-olds; the pool from which the future’s major decision makers will emerge.

The research was carried out both before and after the referendum, and it represents one of the biggest studies to date which measures international levels of trust and attraction towards the UK and how they have been affected by the Brexit decision.

If you're curious to find out the outcomes of this study and specifically what they mean for your business, then watch this recorded webinar with Matt Burney, British Council Director for Japan.

The results of this study highlight both strengths and weaknesses in the UK’s image, and we discuss opportunities – and risks – that your business may have to address as you continue to trade with Japan.


This webinar was recorded on 15 January 2018. 

Additional Information and Supporting Documents