Your gateway to advice and support from our market specialists based in the British Embassy Tokyo and the British Consulate-General Osaka.
Understanding Japan and how to do business here is only one part of your journey into the Japanese market. The most crucial part is finding out whether Japan is right for you and your company, and understanding how your industry or sector operates here - which areas are worth focusing on, who are your likely competitors, what barriers might there be, what are the main differences between other markets and Japan.
We have produced background, latest news and key contacts in 14 key industries to help answer some of these questions
Alternatively, you can go ahead and Contact a Market Specialist directly via the site with the questions you want answers to
You can also Meet a Market Specialist when they are back in the UK. Please check to see whether someone is visiting soon and book a one-to-one meeting.