Consumer Goods

As Japanese demographics and spending habits continue to change, so does the retail landscape.  The aging population, declining birth rate, and increasing preference of experiential spending over material goods create both challenges and opportunities.

The impact of macro-economic changes — such as the declining strength of the yen, decline in real income, and encouragement by the government to utilise programmes such as Nippon ISA — on consumer spending has also been significant.

Japan is currently the 4th largest economy, and as such, continues to represent a dynamic market and critical foothold in the wider Asian market.

Although price conscious, Japanese consumers place high value on intangible brand elements such as reputation, history, quality, craftsmanship, and brand stories and values over price.

Increasing inbound traffic to Japan also brings travellers from other Asian countries who consider Japanese trends to be the benchmark.  This often results in the Japan marketplace providing first exposure to brands whose reach have not yet extended to Asia.

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